Affiliate Marketing for Crafters: Turn Your Passion Into
Profits
So you've got mad skills with your chosen craft. You whip up everything from custom quilts to handmade jewelry to bath & body products. Your friends and family constantly ask you to make them stuff. Why not turn your passion into profits through affiliate marketing?
As an affiliate, you earn a commission whenever someone buys through a link on your site. It's a great way for crafters to monetize their skills without having to increase production. You don't have to stock supplies or ship orders. You just link to the companies you already buy from, like Joann's, Michaels, or Etsy.
Sign Up as an Affiliate for Your
Favorite Craft Supply Stores
As a crafter, you already have a favorite go-to store for supplies, so why not profit from it? By becoming an affiliate, you'll earn a percentage of each sale that comes through your personalized links and promo codes. And the best part is, it costs you nothing to join!
Search for popular craft stores that offer affiliate or associate programs. Some well-known ones include Michaels, Joann's, Hobby Lobby, Home Depot and Wayfair. Compare their commission rates and see which stores match your style and audience. Then sign up on their website to get your unique affiliate ID and links.
With some time and effort, the commissions from your affiliate partnerships can become a meaningful source of income. Why not start today and turn your passion for crafting into profits?
Create Detailed Supply Lists for Each
Craft Project
For every craft tutorial or pattern you publish, include a comprehensive supply list with affiliate links. If someone purchases an item through your link, you'll receive a percentage of the sale.
For example, if you have a tutorial for homemade candles, your supply list might include:
- Beeswax or soy wax ( affiliate link)
- Wicks ( affiliate link)
- Essential oils for fragrance ( affiliate link)
- Dyes (optional, affiliate link )
- Double boiler or crockpot for melting wax ( affiliate link)
- Molds or containers ( affiliate link)
You can also link to entire categories on sites versus individual products to give readers more options. The more links you provide, the more opportunities to earn commissions.
Repeat these steps for each and every craft project you feature. Over time, the affiliate income from your supply lists can add up significantly. And the best part is you're recommending products you actually use and love, so you can feel good about the recommendations you're making to your readers.
With some time and consistency, affiliate marketing for crafters can turn your passion for crafting into profits. Promoting your favorite supplies is an easy way to start earning today. Keep optimizing and expanding your affiliate efforts, and watch your income grow.
Link to Kits and Tools
Don’t just link to individual supplies. Also promote craft kits, tools, and other gear using your affiliate links. Things like:
- Knitting starter kit (affiliate link)
- Rotary cutter (affiliate link)
- Sewing machine (affiliate link)
The more links you provide, the more chances readers have to click through and make a purchase. Over time, those commissions can really add up.
Update Old Posts Too
Don’t just add affiliate links to new content. Go back and update your old how-to posts, tutorials, and project roundups. Add supply lists and affiliate links to those as well. Your older content already has great SEO power since it’s been around for a while. Updating with affiliate links is an easy way to monetize that existing content.
Using this simple technique, you can turn your passion for crafting into profits. Linking to affiliate supplies directly from your site is an easy way to earn commissions from readers who are already interested in your content and craft. Start updating your posts today and watch your affiliate earnings grow!
Promote Your Affiliate Links on Social
Media
Promoting your affiliate links on social media is one of the best ways to increase traffic and sales. Your followers are already interested in what you do, so they make a perfect audience to share the resources you use and recommend.
On Facebook, share photos of your latest projects and in the caption, mention some of the supplies you used. For example, “I used XYZ brand paints and ABC brand brushes for this custom sign. Links in profile!” Then, in your Facebook profile, create a list of your favorite affiliate links so people can easily click through. You can also create photo albums of your projects organized by the supplies used and include the affiliate links in the album descriptions.
Pinterest is ideal for promoting crafty affiliate links. Create pinboards for your projects, organizing them by craft type or season. Then, pin pictures of your finished projects, along with snapshots of the supplies used. Be sure to include your affiliate links for those supplies in the description of each pin. Your followers will see your creations, fall in love with the supplies, and click through to purchase.
On Instagram, take advantage of the link in your bio to promote your top affiliate links. You can change this link frequently to point to different companies. Then, in your posts showcasing new projects, mention that supply links are in your bio. For example, “New sign for my Etsy shop! I used my favorite paints and brushes for this one. Supply links in bio!” Instagram stories are also great for quickly sharing affiliate links - just swipe up!
Your Blog/Website
If you have your own blog or website, include your affiliate links within posts about your projects. For example, write a post on “10 Essential Supplies for Custom Sign Making” and link to those supplies through your affiliate accounts. You can also add your affiliate links to a Resources page on your site. That way your readers will have a go-to place to find the products you use and recommend.
Promoting your affiliate links across social platforms and on your own website is a simple way to increase your commissions over time through repeat traffic and sales. Your followers want to know how you create your crafts, so show them the tools and resources you use - and get paid in the process!
Track Sales and Optimize Affiliate
Efforts for Maximum Profit
Once you’ve started promoting affiliate products, it’s time to track your sales and see what’s working. The good news is, most affiliate programs provide tools to help you analyze your efforts.
Check Your Affiliate Dashboard
Log into your affiliate account and check your dashboard. It will show your total sales, commissions earned, and which products are selling best. See if sales are increasing over time. If not, you may need to promote more or try different marketing strategies.
See Which Links Are Clicking
See which product links people are clicking on your website or social media. The products with the most clicks are capturing your audience’s interest, so focus your efforts there. You may want to place those links more prominently on your site or mention them more in blog posts and social media updates.
Find Your Top Referrers
See which websites are sending you the most traffic and resulting in sales. Reach out to those sites and ask if they’d be interested in a reciprocal affiliate partnership or sponsoring a product giveaway. This can help drive even more sales.
Test Different Promotional Methods
Try promoting your affiliate products in various ways to see what works best. For example, mention an affiliate link in a blog post, promote it on social media, include it in your email newsletter, and recommend the product in a YouTube video tutorial. Track which method generates the most clicks and sales, then focus on that approach.
Continuously improving your affiliate marketing efforts through testing and tracking is key. See what’s working and double down on your successes. At the same time, be willing to try new strategies to discover untapped potential. With time and practice, you’ll become an expert at optimizing your affiliate promotions for maximum profit.
Conclusion
So there you have it, crafters. Affiliate marketing is an easy way for you to make money from your passion. You already create amazing things and have an audience of fellow craft enthusiasts following you. Now you can turn that audience into profits by becoming an affiliate for the companies you already buy from. Set up those affiliate links, share your supply lists and tutorials, and watch the commissions add up. Before you know it, your craft blog or YouTube channel won't just be a fun hobby, it'll be a legit business. And the best part is you get to keep doing what you love. So sign up, start promoting, and happy crafting! The money will follow.
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